In celebration of Kindness Is Cool® Day — May 18
New York, NY — In celebration of Kindness Is Cool® Day on May 18, the Kindness Is Cool® movement, founded by Luisa Díaz, marks its 3-year anniversary with a dynamic collaboration alongside the JCETV program at Snyder High School in Jersey City, New Jersey—bringing a timely and powerful message to students: kindness is not a weakness; it is a strength.
To commemorate this milestone, Díaz introduces her new talk:
“Kindness Is Cool®: The Power We’ve Been Underestimating”
A compelling, TED-style talk that reframes kindness as a decisive strength—one that shapes how we lead, connect, and navigate today’s world.
A New Model of Leadership
At a time when disconnection and stress are at an all-time high, Díaz delivers a clear message:
- Kindness is not a weakness—it is a strength.
- Kindness is the modern strength shaping the leaders of our future.
- The strongest person in the room is always the kindest one.
Her talk challenges outdated perceptions, redefining kindness as:
- Courage under pressure
- Clarity with boundaries
- Leadership through emotional intelligence
Kindness is not passive—it is a decision that requires self-awareness, confidence, and integrity.
In today’s world, kindness is the new quiet luxury—a reflection of confidence, presence, and true inner strength.
Why It Matters Now
Through her work with survivors, students, and communities, Díaz demonstrates the transformative power of kindness:
- Leadership — building trust, respect, and influence
- Relationships — creating deeper, more meaningful connections
- Well-being — reducing stress and strengthening emotional resilience
She also emphasizes a powerful cultural shift:
Women supporting and uplifting one another—not only for how they look, but for their character, strength, and values.
From Message to Movement
What began as a simple idea has evolved into a growing global initiative.
Led by the Luisa Díaz Foundation (501c3), Kindness Is Cool® extends beyond words through programs and experiences such as the MAG Gala and The Runway of Hope—supporting communities and amplifying voices through compassion and opportunity.
Join the Movement
Join us and keep the snowball of kindness growing—creating a ripple effect that transforms lives and reminds the world who we are.
Because Kindness Is Cool®—and kindness is the new quiet luxury.
👉 www.kindnessiscoolofficial.com
👉 www.luisadiazfoundation.org
About Luisa Díaz
Luisa Díaz is the Founder & CEO of the Luisa Díaz Foundation (501c3), creator of the Kindness Is Cool® movement, founder of the MAG Gala and The Runway of Hope, author, and Mrs. Universe TCP 2025.
Through her work, she continues to position kindness as a defining force in leadership, culture, and global impact.
In recognition of her impact, May 18 was officially proclaimed Kindness Is Cool® Day in New York City in 2023.
Luisa Díaz
Founder & CEO
Luisa Díaz Foundation (501c)(3)
Creator, Kindness Is Cool® Movement
Founder, MAG Gala & Runway of Hope
Mrs. Universe TCP 2025
Kindness Is Cool® — Kindness is Strength