ENVO Alkaline Water Makes High-Fashion Debut as Official Hydration Partner for House of Nova’s NYFW Showcase.
NEW YORK, NY — On September 12, 2026, premium beverage brand ENVO Alkaline Watermade a standout appearance during New York Fashion Week as an official sponsor of House of Nova’s “THE UPRISING”runway presentation. Held at Eden Social New York, the high-energy event was presented by House of Nova founder Nova Lorraine, an award-winning futurist, fashion designer, and author, and brought together leading designers, models, and tastemakers.
ENVO bridged wellness and high fashion,showcasing how functional luxury can elevate modern runway culture. Lorraine—a psychologist turned FIT-trained couture designer renowned for pioneering work that merges digital art, Web3, AI, and sustainable luxury—presented her latest emotional and futuristic vision on the runway. In keeping with Nova’s core philosophy that true beauty stems from holistic well-being and mindful living, ENVO Alkaline Water was seamlessly integrated into the event’s high-concept aesthetic as both a functional essential and a visual statement throughimmersive art installations and an exclusive accessory:
• Front-Row VIP Gifting: Exclusive front-row guests, fashion editors, and influencers received chilled ENVO Alkaline Water bottles, keeping elite attendees fashionably hydrated throughout the evening.
• Art Installations & Stage Setup: Sculptural displays of ENVO’s sleek bottles were artistically scattered across the venue and featured prominently on the DJ booth, turning hydration into visual decor.
• Social Media & Digital Coverage: Highlighting the intersection of wellness and lifestyle, imagery from the showcase will be featured by @vitalphotony and @vitalnewyorkmagazine on Pinterest and across official digital channels.
“Hydration should earn its place in your hands—not just because it works, but because it looks beautiful doing it.Partnering with House of Nova allowed us to highlight our commitment to high performance, wellness, and aesthetic luxury,” said Mickey Kittredge, Managing Director.
About ENVO Alkaline Water
ENVO Alkaline Water is a premium functional hydration brand powered by Cintron. Sourced in the USA and enriched with essential minerals and electrolytes, ENVO’s high-pH hydration combines purity with iconic packaging designed for on-the-go lifestyles and fashion-conscious consumers. With American modernity at its core, ENVO is an independent, veteran-,minority-, and woman-led company. Every bottle is American-made, BPA-free, and 100% recyclable. ENVO is the Official Water Partner of Dîner en Blanc USA across 28 cities and the Exclusive Hydration Partner of Polo Hamptons and the Atlanta Fashion & Polo Classic. To bring ENVO to your location, visitdrinkcintron.com.
ENVO. The bottle says it all.